GOOGLE SERP CHECKER
Google SEO is an essential part of any business strategy. It can help you to grow your social media following, increase website traffic, and even boost your bottom line. But, knowing exactly what your Google Analytics data is telling you can be tricky. That's why we've put together this blog post. Here, we'll discuss some of the most important metrics to look out for and how you can use them to measure the success of your Google optimisation strategy.
Traffic Sources And Trends
From looking at your website's traffic information in Google Analytics, you can see which sources of traffic are growing in popularity and which are losing their appeal. For example, if you're seeing a dramatic increase in the number of people searching for your product or service using mobile devices, you might want to re-evaluate your digital marketing strategy and consider whether or not to incorporate mobile marketing into it.
It's also important to look at the time of day that your website's visitors are most active. Are they most frequent visitors from China or the United States? Are they most engaged with your content at night or during the day? Consider what time of day your product or service is most effective and how you can align your content to match this optimum performance time.
Conversions
Your conversion rate is the measure of revenue generated from a given amount of website traffic. In order to improve your conversion rate, you need to increase the number of people who choose to do business with you rather than your competitor. This means that you're providing the right experience to your visitors and making it easy for them to take the next step (e.g., make a purchase, fill out a form, subscribe to a newsletter, etc.).
One of the best things about having a blog is that you can monitor the progress of your conversion rate improvement initiative through Google Analytics. You can see how many visitors you had at the beginning of the month, how many of these visitors became subscribers, and how many of these subscribers became paying customers. Along with increasing the number of conversions, you also need to look at the quality of these conversions. Make sure that your efforts aren't being wasted on unqualified traffic. This can be easily monitored through your blog's Google Analytics statistics. It's important to track the progress of your conversions so that you can see how many of your strategies are working and which ones you need to change.
Pageviews
A website's pageview is a simple measure of the number of times that a particular page of content is accessed by a user. A high number of pageviews for a particular page or post might suggest that this content is particularly interesting or valuable to users. This could be used to gauge the effectiveness of a particular piece of content in terms of its ability to draw in (and retain) the right audience. This is also an important metric to consider if you're looking to create a content library. Once you've established the value of your content and the effectiveness of your blog's various elements (e.g., articles, videos, etc.), you can determine which content to prioritize for future publishing.
Bounce Rates And Time On Site
The bounce rate of a web page or blog post is the percentage of visits (i.e., pageviews) that result in a visitor immediately leaving the site without making a purchase. A high bounce rate suggests that your site isn't interesting or valuable to its visitors. You can use your site's analytics to track the bounce rate of individual pages and see which content is bringing in the most site visitors and retaining them for the longest time.
As mentioned above, the time spent on a site provides an indication of the site's value. If you have a lot of content but few people are spending an inordinate amount of time on the site, it might be a sign that the content is less valuable. Consider using tools like CrazyEgg and Google Analytics to easily monitor the time spent on each page and see where the greatest value is being created. You can also use this information to pinpoint areas of your site that need the most attention and develop a strategy for improving these spots.
Search Rankings
When a user enters a relevant keyword into the search bar of a search engine (e.g., Google, Bing, or Yahoo), the engine will scour its entire dataset for content that matches the keywords entered. The order in which these results are presented is called the search engine's rank. The higher the rank, the more relevant the content is considered to be in relation to the keywords entered. The search engine will also try to determine the freshness of the content with numerical values that reflect the time since the page was last updated.
The main use of search rankings is to determine the relative value of a website or blog in comparison to other sites. For example, if you're considering launching a blog and want to know what sort of content should you focus on developing as a part of your strategy, you can use your search engine's ranking to determine which topics are highly valued by the community and which are undervalued or not yet valued at all.
Domain Authority And PageRank
The domain authority of a website measures the popularity and trustworthiness of this site within the community. The page rank of a website is a measurement of the number of quality links (or inbound links) that exist pointing to this site. A high domain authority combined with a high page rank suggests that this site might be quite valuable and that it can be used to draw visitors in.
You can use your analytics to track the domain authority and page rank for individual pages and across your entire site. Doing this can help you determine the relative strengths and weaknesses of each area of your site. You can use this information to determine which pages or posts to target for future improvements and which ones to leave alone for now.
The importance of these three metrics (traffic sources, conversions, and pageviews) is that you can use them to determine the success of your SEO strategy. However, you should also monitor the performance of your website and blog on a day-to-day basis. This way, you'll be able to see how your efforts are progressing and whether or not you're on the right track.
